What makes making or accepting excuses so difficult is that they are often surrounded by all kinds of unpleasant feelings. Shame, rage and frustration block the way. Whereas an honest and well-received apology could be the key to moving on and starting over. Can we optimize the acceptance of apologies? There is already a therapy that focuses on reprocessing traumatic memories (EMDR). And there are also startups that want to offer this therapy in Virtual Reality. Are the face-to-face apologies outdated when we simply can upgrade our brain for more mercy?
SETUP has been making the effects of technological developments tangible since it was founded in 2010. Their project _APOLOGY:DENIED_ is part of a bigger investigation into apologies and forgiveness in the tech industry. Come along on this journey through the brain as hard drive, apologies, resentment and the sorry of the future.